Google SEO Optimization Starter Guide
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
9 Ways to Make Your Offer Appear More Valuable
1. Shout "SALE!"
2. Provide a Coupon
3. Diminish the Price ("less than a cup of coffee a day!")
4. Explain Why the Price is Low ("Our boss ordered too many!")
5. Boost the Value (Tell what your product is worth, not just what it costs.)
6. Amortize It ("Just $1.25 a day!")
7. Tell Them How Much More Others Paid
8. Suggest Scarcity with Deadlines (If they think they can always get it, there's no urgency to act now.)
9. Use Psychological Pricing (Prices ending in 79 and 88 are perceived to be lower than those ending in 49 and 50.)
